DATA SEGMENTATION

Data Segmentation is the process of taking the data you hold and dividing it up and grouping similar data together based on the chosen parameters so that you can use it more efficiently within marketing and operations. Data segmentation is the practice of identifying, categorizing, labelling, and processing specific elements or sections of electronic data in order to provide control over who may use, view, access, or manipulate specific bits of data.

BENEFITS OF DATA SEGMENTATION IN BUSINESS:

  • Marketing efficiency
  • Determine new market opportunities
  • Better brand strategy
  • Improve distribution strategies
  • Customer retention